Here are some suggestions for getting past gatekeepers when calling small businesses in India:

Do your research. Try to find as much information as possible about the company and key people from their website, LinkedIn profiles, articles, etc. Knowing some details will help in the initial conversation.

Call reception and be polite but persistent. Introduce yourself by name and company clearly. Mention that you need to speak to the CEO or MD directly regarding an opportunity. Don't give too many details to the receptionist.

Ask for their email ID. If the receptionist is hesitant to directly connect with you, politely ask if you can email a brief introduction to the CEO or MD directly. This bypasses the gatekeeper.

Contact local industry organizations. See if the company or its executives are members of any chambers of commerce, trade bodies, etc. Reach out to those organizations to try to find referral connections.

leverage relationships. See if you have any existing contacts or partners who may know someone within the target company who could introduce you. Warm introductions work better.

Send a personalized email first. Introduce yourself, your company, and the potential value of your software upfront. Mention that you'll follow up with a call in a few days to discuss further.

Call during non-busy hours. Early mornings or late afternoons tend to be less busy times when gatekeepers may be more lenient. Be concise and respectful of people's time.

Emphasize the benefits. Highlight how your software can directly help the decision-maker achieve their goals. Gatekeepers are more likely to pass on calls that clearly add value to their senior executives.

Patience and persistence usually pay off. With some research and polite communication, you may be able to connect directly with the right people eventually.