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MenuWhat are the Dos and Donts when hiring a creative to do graphic design?
I'm currently in the process of hiring a designer to design the logo for an app and I was wondering what kinds of things I should look out for while deciding on who to hire.
Answers
First, get a sense for what kind of design you like by looking on Dribbble.com. If you have any more q's, feel free to call me here on Clarity.
Allow for freedom. Designers flourish with freedom of expression. Explore their portfolio and make a decision based upon the idea that their artistic expression can move you vision forward.
Believe in them to create the experience you desire.
Obviously, their portfolio of past work is the best start. Although a designer can adapt their style to meet the needs of each client, you should see a design identity across the realm of their work. Does their past work *look like* the kind of work you are looking for in your brand identity?
A logo and an app icon are *very* different things. From a process perspective, if they suggest designing both the logo and the icon at the same time, they are inexperienced and should be avoided. A good designer should first want to iterate the logo in black & white without text. Once the logo, typeface and colors have been locked, then an app icon can be designed that is pixel-perfect.
I would suggest looking through Dribble to find someone with a great portfolio that includes app icons.
Happy to talk through this in a call if you need more clarity.
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I agree it really depends on what you are trying to achieve. It can take sometime to source the right person to do the job. I disagree that you should only outsource to a freelancer if you have a one off project. My designer is a freelancer and I have been using her for several years because I like her style and she is very fast and efficient so I end up paying a lot less for the work and there is usually very few edits. I think that for any business it is worthwhile investing in creating a good relationship with any member of your team. If the work you required isn't a full time role, then hiring a freelancer makes a lot of sense because you can build a loyal and trusting relationship with them and therefore depend on them to deliver.LP
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You'll find that to be the case on any outsourcing site. Focus on the reviews and comments left on a designer's profile. This will give you an idea of the quality of their work before contacting them. Further, check out LinkedIn and search for "freelance designer" or "freelance graphic design" and sift through the results. Good luck! They're out there!SN
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Do in-depth competition research. Find people doing exactly what you do and call/email and ask for pricing. Make sure you have exact specs for the "job" mapped out and use the same exact details for everyone you call. If you can't find anyone at all who does what you want to do you should dig deep and find out why nobody does it. There are probably good reasons.NL
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