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Start-ups: When creating a marketplace, does it make more sense to focus on stimulating demand first or supply?
Mark Chen answered:

From a lean startup approach, try to create the side of the marketplace with which you have the most questions or doubts.

Tom Eisenmann at Harvard Business School has written a few papers on this subject. Try this one for starters. http://hbr.org/2006/10/strategies-for-two-sided-markets/ar/1

We've done a fair amount of this at Rev, building both supply and demand first for remote services.

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