Might I suggest that you might have better success FINDING (versus "creating") a market.
And in that case you are discovering / uncovering a demand and then filling it. Just be sure that your business model is solid - because you can go broke filling (or trying to fill) a demand without it.
If you have massive resources (i.e. cash) and a protected proprietary solution and are skilled (or have a partner that's skilled) at creating markets - then go for it!
If, however, you are a typical start-up with limited resources and perhaps less experienced in growth-hacking / branding, then perhaps heed the advice here on clarity.
In either case... Best of luck to you!
