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MenuA typical and ubiquitous problem faced by any small, medium business is breaking the status-quo. The problem often fails to get resolved due to the sales/number focused approach envisioned by the organization. As a matter of fact, deciding around future enhancement (s) requires a lucid understanding of existing challenges/limitations around internal-external process, people, strategic road map, market trend and insights.
Why accounting is not giving you a real projections is because, may be, you aren't evaluating your existing functional process and people around changing dynamics and contemporary niche modus-operandi. May be you should focus on enablers than end numbers. Hope this will help.
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