Whatever digital marketing campaign you come up with, it surely starts with your website and boosting site traffic. If your marketing campaign is successful, you will see an increase in website traffic. Determining the source of your website traffic is crucial as you will easily find out which marketing channels are performing well, and which ones are not. If you notice that some of your marketing channels are not driving results, you can use this information to optimize your campaign and appeal to a wider audience. Paying awfully close attention to specific page views is just as important as tracking website traffic. Most marketing campaigns aim to guide the leads to the landing page. So, for the duration of your campaign, your landing page should see a significant spike in views. Such an approach will prove to be invaluable for your future marketing campaigns.
You can read more here: https://www.smartinsights.com/traffic-building-strategy/campaign-analytics/best-practices-measurement-analysis-marketing-campaign-data/
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