What are the cons of developing an app on Corona SDK platform?

Assuming you have actually identified someone in this role and you're asking about the legal side of things, I'd say that beyond a legal entity by which to enter into an employment or contractual agreement that has the standard assignment of rights, confidentiality, etc, you're probably fine for now. Depending on where you're operating from and whether you actually have an actual office or not might impact your need for a business license. But if you're asking how you would actually identify this person, that's a much different answer. The reality of it is that unless you have already raised or can self-fund a full-time salary of an iOS developer (which will range $85,000- $140,000 for just salary anywhere in North America depending on experience and location), you're better off looking at a mobile development agency. Also, many great iOS developers lack strong back-end skills, so in order to publish an app, you're likely looking for two engineers, not one. Those that pass themselves off as "full stack" are usually marginal at both. So either you have to be able to show that you have raised or can self-fund two people's salaries for a year, or you won't be able to attract full-time talent. Also, I haven't mentioned anything about design, which depending on the nature of the app, would require a third person at least on contract to design and iterate the user experience. In most cases, non-technical founders that want a product built should find a reputable mobile agency to build the first version of their app. I know of several and am happy to provide further information, if you're serious about building your app. Beyond the cost of building a single platform app with a contractor (I would budget $50k at a minimum), you should also be sure you have at least $50k in customer acquisition budget comfortably allocated and that's just to take a "realistic shot" at having an app get any traction. So if you can't raise or spend USD $100,000, I would say that as a non technical founder, you're better off pursuing a different line of business. That's just the reality of the mobile app marketplace today.

Hi, I had an entrepreneur ask me this same question recently. Based on the information Apple Provides you can definitely enroll with a DUNS number. There is a difference in the process of enrollment but both sole Proprietors and Organizations can enter. Here's a quote directly from Apples on business procedure. "Sole proprietors/single person businesses can review the license agreement and purchase a membership at the time of enrollment. Organizations can review the license agreement and purchase a membership once Apple Developer Support verifies the enrollment information and sends an email with next steps. You can check the status of your enrollment in your account on the developer website. Be sure to sign in with the Apple ID you used to enroll." Hope this helps. Feel free to request a call with me, I wouldn't mind helping you analyze the situation so we can streamline you on your way to the answers you need.

As the host of 'The App Guy Podcast', I can introduce you to a few good developers ranging from inexpensive locations to $100 per hour top rates. As a quick guess, this type of app will start from $900 using a cross platform solution (Like Titanium Studio) to $5000 for Objective-C apps written on xCode Let me know if you want an introduction by contacting me through my website or podcast Paul Kemp - The App Guy Podcast http://TheAppGuy.co/

How about 'getting the word out' by talking about your startup and app on podcasts. You can start with my daily show called The App Guy Podcast. Subscribe On iTunes https://itunes.apple.com/podcast/the-app-guy/id771670010?mt=2 then contact me through my website http://TheAppGuy.co

You've received good advice. I'd just add one thing. We recently interviewed dozens of developers. After narrowing it down to a handful of individuals that had personalities and resumes we liked, we paid a developer friend of ours a few hundred bucks to interview the developers and thoroughly vet them from a technical standpoint. It was well worth the money to have someone more technically skilled than us contribute to our due diligence on the candidates.