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Marketing Strategy: How to work with other companies to form partnerships?
GJ
GJ
Govindh Jayaraman, Entrepreneur. Change-maker. Leader. Learner. answered:

Dangerous to pitch a partner ... instead seek to align yourself with companies that share your Core Values. Without that you really have nothing in the long term and when I'm doing partnerships I'm really concerned about alignment in the long term.

So, on that basis, I'd find companies that use the same kinds of language as you in their outward facing communication. Be discerning, it'll pay off!

I have a great podcast on this here: http://wisenapkin.com/2014/02/10/whos-in-your-room-rick-sapio-ceo-of-mutual-capital-alliance-inc/

Make it a great day!

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