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Start-ups: What are the most important metrics early on for a B2B SaaS startup?
BM
BM
Ben Murray, SaaS CFO, TheSaaSCFO.com answered:

Customer acquisition and retention. And your customer acquisition cost (CAC). Will it be scalable at some point or are the sales economics just not there. I.e. you continue to burn cash even though ARR is growing.

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