When we design brands for clients, we typically present the 2 (rarely 3, sometimes only 1) directions that are the most appropriate ideas to align with the strategy goals. The point of directionals is to explore different ways of thinking and push the team toward the best path for the final design. Sometimes there is a favored or stronger direction and it is typically the one that appears to be more fleshed out, polished and explored, or seems to have more legs. I hope you're not looking at more than 2-3 directions, because that is way too many and can be paralyzing. I also hope that each direction you were presented with was fully explored, so you can get a very sound grasp and visualize how the identity would live in the real world - not just logo ideas on a piece of paper. You need to rely on your designer to help guide you, and work closely together to discuss the thinking/meaning behind the design directions, and weigh the benefits and tradeoffs against the brand strategy to refine a single direction. Throw away the feedback you've gotten from others who aren't involved in the process - that will just be subjective and useless and can lead to diluted results. Clients do that all the time (poll their friends, families and social circles) and it rarely ever leads to good design. This process should not involve the opinions of everyone you know. Respect and trust the expertise of your designer - that's how the best direction will arise. Then you guys can spend your time making the best idea even better.