Hi,

I'm the Principal at Verbal+Visual, a digital product studio in NYC (verbalplusvisual.com).

This is a fair question. From our experience, both in creating apps and using apps, I can tell you that your app, and your business, will fair much better if the branding, user experience and user interface are top notch. If something is designed well, is easy to use, and gives the end user trust, they will be much more likely to use it. Think about any app you see that is professionally designed versus one that is not professionally designed. No matter how great the actual app is, you're less likely to use it if it doesn't look the part. Our data on the apps we've worked with Penguin and Kidney Cancer Association confirms this partially, but data from a startup app we did wholeheartedly endorses getting the design and branding done right the first time around.

Please let me know if you'd like to schedule a call for any follow up questions.

Thanks!

Anshey