Question
We are working with a health accelerator now and we are doing customer discovery interviews this week and next, employer/payer/retail/health system, how do we decide which is the best market segment to pursue?
Answer
In my Customer Factory Marketing Model I have a technique I call creating your Prime Client Profile. Your most profitable target markets will be those who: 1) Have a need most directly in alignment with your solution; 2) You can most readily communicate with; 3) Most clearly see and/or are looking for your unique offering; 3) Are the most ready, willing and able to pay; 4) Are actively looking for a new or alternative cure for their pain.
I hope these general guiding principals are of some help. Without more information regarding your business or offering I can't be much more specific. Good luck!
Frank
