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Mobile Health: Are pre-orders a good idea for beta product launch if your focus isn't solely on consumers?
KR
KR
Kyle Racki, CEO at Proposify answered:

Why would customers not be your #1 priority when creating your beta? They are all that matters!

Once you have a handful of pre-orders you'll be able to find common patterns across them - similar industry sectors, geographic locations, company size etc. which will give you a tremendous amount of data to help figure out your product/market fit.

Pour your time and energy into providing the product for the group of people who are saying they want it and putting their money where their mouth is.

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