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Digital Agency: As an Agency that currently works on Elance where price/timeframe are the primary criteria buyers seem to be shopping with, how can I get ahead?
RS
RS
Rob Stephens - Freelancing and Digital Marketing Advice, Digital Marketing Consultant answered:

I know this question is 3 years old now, but I’m new to Clarity and thought I’d answer it anyway as I think it’s a good question.

I’ve hired many contractors on Elance (believe it's now called UpWork). If you’ve ever tried to hire a contractor for a particular task, the majority don’t even read your project requirements and send in a generic description of their business credentials.

A huge mistake as typically I care about two things:
1/ Has my project requirements been read?
2/ Is this contractor(s) capable of meeting my needs?

You mention that most buyers want a price before proceeding to discussions. If you price higher than your competitors try to avoid giving away a price until you have further information.

As long as you can demonstrate that you have read the buyer's project requirement by asking intelligent questions, then they will most likely be tempted to answer your questions and engage in a dialogue giving you a higher chance of winning the project.

That is how my hiring process on freelancing sites always went. I would usually end up having an in-depth conversation with 2-3 contractors and selecting the one I felt could meet my needs.

In your question, you mentioned that price/timeframe are the primary criteria buyers use. I would also add reviews and the contractor demonstrating they understand my needs are also important factors.

I rarely went for the cheapest/fastest contractor alone (although price and lead time are important factors) but the contractor that I had confidence in to do the job correctly even if it meant paying more for that peace of mind.

For a limited time I’m offering free advice for 20mins.
VIP link: https://clarity.fm/robstephens/scale323

Rob Stephens
robstephens.com

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