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If you're looking for tools, take a look at HubSpot & InfusionSoft (both pretty affordable).
For Higher level software, Marketo is a another Choice.
The other way is to use the popular Wordpress blogging tool, Mailchimp & Unbounce and you've created your own environment similar to other all in one solutions.
I've tested my of them and currently working on my own blog for my agency.
Hope this helps!
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