It's always a good idea to start with your own website before creating a separate branded blog somewhere else, especially if resources are limited.

The added benefit to this is all of that good karma and link authority that comes from your blog, backlinks, social shares, comments etc. is right on your own company website, helping with SEO for your landing pages, instead of splitting it across several domains.

When planning your content strategy, always start with your audience and potential buyer. Who are they and what are they most interested in? Whatever content you write doesn't necessarily have to correspond directly with your product/service, it simply has to be something you know your audience cares about, is searching for and sharing on various social channels.

I'm available if you want to book a chat.