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Marketing Strategy: How "Whatsapp" generated lots of traffic among big competition?
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Naeem Akram Malik, Software Test Engineer, Udemy Instructor answered:

They've kept it simple, you don't need to fill up sign up forms and remember your user name. Your GSM SIM card is your identity.
Secondly, they tightly focused on SMS market. Didn't go for multi party video conferencing, screen sharing, and other seemingly cool stuff.

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