Entering the market in proven categories that show success is a great place to start. There are tons of problems that currently need to be solved and services that customers are looking for. By finding the answer to a problem that already exists, you automatically have interested customers, and you do not have to search for them yourself. With the number of choices that are in the market, you are more likely to get your current customers to purchase a new product then try and attract new ones.
You can read more here: https://blog.marketresearch.com/how-to-determine-if-there-is-a-market-for-your-business
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath