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Search Engine Optimization (SEO): How do you re-structure duplicate URLs which were already indexed by search engines?
NP
NP
Nickolas Passig, Internet Swiss Army Knife answered:

Simple questions, simple answers.

Clearly a 301 redirect case because there is no canonical value for just switching URLs...however...this is the most important line on this whole thread coming up...

You have to do a search in Google to see which pages are ranking better based on URL and keep those to have maximum ROI. To do this properly requires a rank checker and keyword list to see how the URLs rank.

Should be a snap for a SEO specialist with Screaming Frog and a proper rank checker -- at least to identify the right URLs to keep. Now, updating the URLs with a 301 redirect should probably be done in programmatic fashion to save time...

Cheers --
Nick

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