Entrepreneur. Previous company: digital marketing agency (acquired by Nurun in 2006). Currently working on regalador.com, the online store that helps you find the perfect gift.
Cross-functional, proactive, user focused: you do not want somebody who will stop if he does not have a wireframe to work from or who will not plan for common error messages just because that was not in the specs that were given to him. You need someone who loves the product you are building and not just someone who can write good code.