Currently the Marketing Director of UK's largest photography retailer. Responsible for all areas of marketing, including digital acquisition channels, email marketing, UX (user experience), brand, events, content and offline media. Very data-driven with the aid of RFM analysis - informing channel mix, targetting (New vs existing) and so on.
Prior to my current role, I was the Brand Director for the largest car rental brand in the World, Hertz.
I have worked with a lot of brands, in different markets and sectors. Working with big and small budgets. If you need some support or have a problem you need solving, do get in touch and we can have an informal chat to see if I can help.
