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Clarity

Philippe Huysveld

Paris, France

Japan expert, with over 25 years' Japan-related experience, I am a solutions-driven Senior Executive and Consultant with extensive Marketing & Business Development experience in Japan and in Europe.

With expertise across many Industries (Automotive, Mobile Phone, Pro-AV, Semiconductors, Air conditioning, Medical, Display, Electronics), I have sold as well parts as systems and finished products.

Entrepreneurial, my executive career also includes consulting, business start ups, P/L responsibility & board experience and BU/subsidiary management.

Specialties: Engineering and Business background (MBA); Technical Sales and Marketing; Strategic Business Planning & Leadership; Key Account Management; New Business development; Sales and BU Management; European Strategy & Marketing; Leadership; Problem-solving; Multilingual (6), including Japanese; Global Vision and interest for Japan & Asia. Business & Management Consulting; Transition Management; Strategy Consulting.

Besides various papers and reports about Japan and the Europe-Japan relations, I am also the author of the following six (e)Books:

Lecture Economique de l'Histoire du Japon, Lulu.com/KOBO/Google Play & Amazon, 3rd edition, February 2017 (Internet Link: http://www.lulu.com/shop/philippe-huysveld/lecture-economique-de-lhistoire-du-japon/ebook/product-21602718.html#productDetails)

The Ultimate Survival Guide for Business in Japan, Lulu/KOBO/Google Play/ iBook store & Amazon, 2nd edition, May 2015 (Internet Link: http://www.lulu.com/shop/philippe-huysveld/the-ultimate-survival-guide-for-business-in-japan/ebook/product-21774196.html)

MOSAICA JAPONICA: Lecture Culturelle du Japon socio-économique, Editions L’Harmattan, 1st edition, July 2018 (Internet Link : http://www.editions-harmattan.fr/index.asp?navig=catalogue&obj=livre&no=60642&motExact=0&motcle=&mode=AND)

Chronique du Japon des Années 90, Lulu.com/KOBO/Google Play & Amazon, 1st edition, February 2017 (Internet Link: http://www.lulu.com/shop/philippe-huysveld/chronique-du-japon-des-annÃ©es-90/ebook/product-23072942.html)

Mastering Japan Business, Lulu.com/KOBO/Google Play & Amazon, 1st edition, February 2017 (Internet Link: http://www.lulu.com/shop/philippe-huysveld/mastering-japan-business/ebook/product-23338718.html

Bridges to Japanese Business Etiquette, Lulu.com/KOBO/Google Play & Amazon, 1st edition, February 2018 (Internet Link: http://www.lulu.com/shop/philippe-huysveld/bridges-to-japanese-business-etiquette-understanding-japan-cross-cultural-management/ebook/product-23736921.html)

Contact: info@gbmc.biz, www.gbmc.biz, www.gbmc-blog.biz

$3.33/min

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Business Development Marketing Strategy Marketing Strategy Business Strategy Europe Business Coaching Japanese culture Japanese market Conversational Japanese

Call me to talk about

Japan Sales & Marketing Training

How to Export to and Market your Products in Japan?

Here I focus on the “business side of things” and give you insight into exporting to Japan, Marketing your B2C Products as well as Marketing your B2B Products.

Issues which can be covered are:

-Why bother exporting to Japan?
-The Potential of Japan’s Market 
-Major Exports of France to Japan 
-Potential for Partnerships France-Japan 
-Which are the high-growth market segments in Japan?  -How to export to Japan? 
-How to adapt your Products for Export to Japan?  -Superior Quality Expectations 
-Your Checklist 
-EU Quality Labels 
-Examples of Product Adaptation (Food, Drinks, Apparel, Technical Products) 
-Top tips for Exporting to Japan
-Why Japan is a great Retail Lab and Retail Market! 
-You have to Get to know the Japanese End-user !
-The traditional “Japanese Customer Mindset” 
-Changes in Japanese Consumer Behaviours 
-Zoom on the Apparel Market 
-Zoom on Luxury Goods 
-Zoom on Internet Retail
-Recommendations for your B2C Marketing Mix
-Why go to Japan? 
-You have to Get to know your Professional Clients ! 
-Private (PRO) Clients: B2B Directory sites 
-Public Clients: Government Contracts and Public tenders  -Regional, National and Global B2B Markets  -Recommendations for your B2B Marketing Mix

Japan Entry Strategies + Starting Up a Business in Japan

Most SMEs use the direct exporting strategy by engaging an agent or a distributor but there are other options, which I cover according to the following three categories:

1) Direct Sales Approach: Representative or Liaison Offices, Branch Offices, Subsidiaries (Kabushiki Kaisha versus Godo Kaisha) & E-commerce or E-business Operations. 
2) Indirect Sales Approach: Agents, Distributors & Trading Companies. 
3) Strategic Alliances & Partnerships: Informal & Formal Partnerships, Licensing & Franchising Agreements, M & A (Mergers & Acquisitions) & Joint-Ventures.

Some of the issues covered are:
-Key Steps in entering the Market
-What are the advantages and disadvantages of each Entry Strategy? 
-The Most common Market Entry Scenarios (4)  -Parameters impacting the choice (4)
-Recommendations
-Does my company really need an office? 
-What are the benefits and costs of setting up an office for the business? 
-What type of legal structure is available for direct sales?  -What are the advantages and disadvantages of each structure?

Japan Cross-Cultural Training

The aim here is to increase EFFECTIVENESS IN DOING BUSINESS WITH THE JAPANESE through overcoming cultural differences between Westerners and Japanese.

Here is just a little of what I cover:

- Explain the key elements of Japanese business culture
- Understand why cultural awareness is important to your business
- Follow the basics of Japanese business and social etiquette
- Understand the Decision-making Process (concept of "Nemawashi") in Japan
- Deal with customer service expectations in terms of response, accountability and deadlines
- Learn how to communicate and present yourself well
(e.g. how to pitch to Japanese prospects)
- Develop leadership, negotiating and networking skills in Japan
- Master Business Meetings and Negotiations in Japan
- in short, Doing Business with Japanese

Japan Executive Coaching

General TEL/Skype Consultation sessions. I remain at your service for replying to your specific questions or for guiding/supervising/coaching you in a specific Japan-related project or process.

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Member since April 2016