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Working With Your Startups Customers to Turn Them Into Loyalists
Created 10 years ago in Sales & Marketing / Public Relations

When I ran Help a Reporter Out, I took it from an idea to 250,000 daily users per day. I did this by working with my members on a daily basis, and turning them into loyalists. I'd love to help you do the same thing with your customers.
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Peter Shankman
New York, NY
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4x startup founder with 3 successful exits under my belt. 5x author with four best sellers. Most known for starting/selling HARO (Help a Reporter Out), that changed how journalists gathered news and how companies got PR. Host of the #1 ADHD and Neurodiversity podcast on iTunes, Faster Than Normal. Angel investor in tech, fashion, and disruptive ideas. Talking head on CNN and MSNBC. Consult to companies ranging from Saudi Aramco to Discovery, from American Express to Disney, from Hyundai to Facebook.
Reviews (21)
As a subscriber to his thrice-daily Help a Reporter Out newsletter, I have been very impressed by Peter's energy and enthusiasm. He gets the morning edition done while most folks are still sleeping, and somehow manages to continue publishing in spite of a whirlwind schedule of travel and meetings. He really likes this service that he provides, and the ballooning number of subscribers bears that out.
Source: LinkedIn Miles Abernathy Mar 16, 2015I am a member in good standing of the Peter Shankman is so cool, it's scary club. I'm not even sure what he does, but he is usually broadcasting it across his network of over 11,000 media sources and journalists. He's a matchmaking newsmaker. He's a newsmatcher. He's everywhere and yet, somewhere else. He is, simply, The Shankman.
Source: LinkedIn Sari Gordon Mar 16, 2015This is the BEST service ever. Peter's media contacts are amazing.
Source: LinkedIn Shari Cartwright Schmidt, MPA Mar 16, 2015Peter is a brilliant, dedicate entrepreneur and one of the most creative people I know. He is passionate about all he does and translates that energy into quality results for his clients or a creative new business idea.
Airtroductions has seen magnificent growth since its inception and I have no doubt that Peter's vision will turn it into a very profitable endeavor for everyone involved.
Source: LinkedIn Kevin A. Barry Mar 16, 2015what can i say? peter is a genius. anyone who thinks of an equivalency for online dating....but for AIRLINE TRAVEL.... is in another league entirely.
i couldn't figure out how to recommend peter as a friend. i haven't worked with him, but i've seen him work. he's a "top 30 under 30", knows more people than there are on the island of manhattan, and moves at lightning speed. he's an innovator and simply understands a lot of things that the rest of us are still looking up in wikipedia.
if you need anything or think you have an idea you want to make happen, this is the guy to talk to.
Source: LinkedIn private private Mar 16, 2015Peter is a PR God. There are few who come close to his ability to "make things happen" in an era where the press is too jaded to notice much. I'd recommend him HIGHLY.
Source: LinkedIn Andrew Kraft Mar 16, 2015Peter is one of those rare individuals that lives a life we all envy. He zooms down the New York streets in his Segway and teaches his peers not to be afraid of challenges in life. But, more importantly, he encourages us all to drink more YooHoo!
Source: LinkedIn Greg Hoffman Mar 16, 2015Peter knows his stuff PR wise - he's a good go to guy for any such needs. Trust those Geeks.
Source: LinkedIn David Berkowitz Mar 16, 2015Peter is an absolute magician when it comes to PR and maximizing the effects of PR. And he somehow does it all in a fresh and creative manner while staying under budget. An excellent PR professional to work with and I hope to be able to do so again in the future.
Source: LinkedIn Steven Bustin Mar 16, 2015the startups.com platform
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