Author of dozens of books about doing business online; founder of VC-funded e-biz service provider; have worked with literally hundreds of companies helping them figure out their online strategy.
Author of a best-selling book (6 editions) on the subject, SEO for Dummies. Working in SEO and PPC since late in the last century. I've helped literally hundreds of companies figure out how to get traffic from the search engines (tens of thousands if you include my books and Lynda.com courses!).