I am an expert at helping clients localize their brands via the premier South Korean social media platform, Naver.
Naver, launched in 1999, dominates South Korean social media, boasting 80% penetration. Daum takes second place with 15%, while Google—unlike almost every other country in the world besides China and Russia—trails in 3rd place at 5% penetration on the peninsula.
Because I am very comfortable with the Korean language, and my staff is adept at leveraging the Naver platform, I can help you understand how to get noticed and get buzz on this complex, often confusing, but absolutely critical platform if you ever hope to gain exposure in South Korea.
I focus on helping clients in three areas with regard to the Naver platform:
1. NAVER BRAND STRATEGY
_ What does it mean to localize my brand in South Korea by way of the Naver platform?
_ What are the options?
_ Where do I start?
2. NAVER BRAND RESEARCH
_ Who are my top competitors on Naver?
_ How do they operate on Naver?
_ How do we compete?
3. NAVER BRAND LISTENING
_ What do Koreans say about our brand?
_ How do I deal with negative brand mentions on Naver?
_ How do I respond if no one in our company speaks Korean?