With over 20 years of experience at the intersection of human psychology and digital engagement, I help organizations move beyond 'points and badges' to achieve deep, sustainable behaviour change.
As the CEO of GAMIFICATION+ and the Founder of Gamification Europe, I have spent two decades vetting the world’s most successful game-like experiences. My approach is unique because it combines academic rigor with entrepreneurial grit: I currently serve as a Guest Lecturer at King’s College London and ESCP Europe, teaching Gamification for HR and Marketing, while simultaneously advising high-growth startups and global brands as an International Advisor.
I am not just a consultant; I am an industry builder. From serving as the Chair of GamFed (the International Gamification Confederation) to hosting the 'Health Points' podcast, my passion lies in proving that gamification is the ultimate key to digital transformation, culture change, and user retention. Whether you are building a mobile app, redesigning your employee onboarding, or looking to boost crowdfunding engagement, I bring research-driven strategies that turn passive users into active players.
What You Will Get
A call with me is designed to provide immediate clarity on your engagement challenges. By the end of our session, you will benefit from:
Audit of Your Current Mechanics: We will identify 'leaky buckets' in your user journey where people are dropping off and apply core loops to keep them coming back. There's usually a quick win or two we can find to use.
Behavioural Design Strategy: Move beyond superficial rewards. I will help you tap into intrinsic motivators (Relatedness, Autonomy, Mastery, Purpose) to drive real-world actions.
Reduced Development Risk: Stop wasting budget on features that don't work. I provide a 'practitioner’s shortcut' to the mechanics that actually move the needle in your specific industry (HR, Health, or Fintech).
Culture & Innovation Frameworks: If you are leading a team, I’ll show you how to use gamification to foster a culture of innovation and make digital transformation feel like progress, not a chore.
Actionable Next Steps: You won't just get theory; you'll get a concrete roadmap of which game mechanics to implement first for the highest ROI.
