20+ years in corporates, startups, and consulting. Strategy, value proposition, innovation, sustainability, corporate entrepreneurship, and business processes expert. Mentor, facilitator, advisor, author, and accelerator program lead.
I bring over 20 years of expertise in positioning and value proposition development, with 13+ years leading marketing departments, managing brands, and crafting strategic positioning for products, services, and companies. For the past decade, I’ve been advising companies and startups on strategic growth, facilitating high-impact strategic sessions, and helping them build compelling value propositions. I also support sustainable development and innovation, having developed and led acceleration programs tailored for corporate startups. Clients benefit from a proven approach to defining market position and creating value that resonates with their target audience, driving both short-term results and long-term growth.
I have a unique background in creating and implementing internal programs focused on corporate entrepreneurship, building an innovative corporate culture, and encouraging experimentation. With extensive experience in establishing and managing corporate startup initiatives, I guide organizations toward more engaged, productive, and innovative teams. Companies working with me gain a distinctive, self-renewing competitive advantage that strengthens their market position and adaptability. My approach helps foster an entrepreneurial mindset, leading to sustainable growth and increased employee commitment
