Cause Marketing Expert, Blogger, founder of Alden Keene & Associates, and Publisher of Causemarketing.biz.
Paul is the guy to have in your corner when the rubber meets the road. He has a great talent for showing the true cause to the client or sponsor in cause marketing. He can sell the air in the box with the best of them. At the same time he understands and conveys the true benefits to the group or association of giving to a cause or charity, above and beyond the feel-good or "you should" mentality. Aces in my book.
Paul is a very accomplished communicator. He is known for establishing strong relationships that are win-win for both parties. Paul can make any organization look good!
Paul takes time to research and utilizes various resources along with his keen intellect to provide strategic solutions for his clients. He has a great understanding of the business and nonprofit worlds, not only from a communications and PR standpoint, but an administrative viewpoint. Paul knows how to analyze a business, discover their problems and present workable solutions that bring in more revenue.
I have had the pleasure of working with Paul since the early 90s and as both he and I have moved through different jobs. His loyalty is constant. I have also found Paul to be a working genius. His ability to create and implement successful concepts (from fund-raising to marketing to promotion) is unparalleled. His insight is evident as I read, and re-read, his Cause-Marketing blog. I am delighted that our paths continue to cross.
Paul Jones is one of the most talented, well read, and insightful cause marketing professionals I know.
During our time together at Children's Miracle Network, Paul could always be counted on to bring a fresh perspective to any situation and was quick to offer an approach that others would not see.
Since leaving CMN, Paul continues to bring fresh perspective and new ideas to the masses through his cause marketing blog which is subscribed to by thousands of CM professionals.
Paul is the ultimate jeopardy contestant. He is a fountain of knowledge--a fountain that continually flows. The old saying that "he has forgotten more things than you'll ever know" would apply to Paul except that I'm not sure he has forgotten much.
He is one of the pioneers and leading advocates / commentators on cause marketing. He understands the unique aspects of that marketing niche better than most. He is at the top of his field and his marketing advice, particularly if you are looking to associate your marketing with a cause.
Paul has a truly unique way to draw out the readers attention, and draw them into the story. He has a gift with words and can not only create an engaging story for the reader, he also knows how to make you feel like you are right there part of the story.
The talent does not stop there...his social media skills are certainly way above the bar for even the most advanced professional. Engage Paul to help grow your business in ways you have only dreamed about in the past, only now make it a reality.
