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Clarity

Patrick Pearce

Senior brand strategist, with over 20 years of large-agency (Publicis, Cossette) and consulting experience in branding, strategic planning, copywriting and engagement across three continents with enterprises small and large.

Things I am very good at:
Brand value proposition & messaging
Brand personality profiling
Brand architecture
Naming & nomenclature
Visual identity/design strategy and evaluation

$2.50/min

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5 Reviews

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Proposal Writing Copywriting Strategic Planning Team Leadership Journalism Brand Architecture Video Editing Marketing Research Corporate Branding Presentation Coaching

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Brand Strategy & Identity Specialist

My work draws from in-depth branding experience on both the brand/corporate identity and brand-building/advertising sides with clients such as Bell Canada, Renault and Starbucks. Steeped in solid research, this background has given me a rigorous approach to solving brand problems of a wide range of companies, small and large.

My creative side, nurtured through naming, copywriting as well as filmmaking, has given me a particular understanding of how strategy can be brought to life through words, visual language and user experience. In this sense, I often work as a creative strategist, inspiring and guiding the work of designers and other creative talents.

My main goal is to help bring clarity and focus in defining your company/its offering, what it brings to the world, and how this messaging can be creatively expressed to bring your brand to life.

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Reviews 5

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Reviews

Patrick is a great guy to work for / with. He has ferocious acumen and insight, a genuine collaborative ethic, and a wise eye in capturing the real breadth and depth of a visual narrative path in film/video. Veni, Vidi, Video!

AVA Creative - Kyle Sobanja Source: LinkedIn

Patrick est un consultant en branding qui a effectué un important travail de réflexion et de création pour notre entreprise en démarrage. Grâce à son expertise, son écoute et son travail, nous avons pu faire sortir les éléments qui font la personnalité de marque de notre entreprise, et dont nous sommes aujourd'hui très fiers. Nous avons apprécié le professionnalisme de Patrick ainsi sa disponibilité. Pour ces raisons, je recommande chaudement Patrick Pearce comme consultant en branding pour votre entreprise.

Alain Bernard, Acupuncteur Source: LinkedIn

Patrick hosted and moderated a film festival our agency was organizing with oscar winning director Istvan Szabo. With little briefing and preparation he did a perfect job which demonstrated perfect knowledge of his subject, and managed to engage a very demanding director as well as a multi cultural audience. I'd come to Patrick in a blink of an eye for any future similar projects.

Felicia Schwartz Source: LinkedIn

Patrick was instrumental with his expertise in helping to develop the products and services for our brand strategy offering including brand architecture, nomenclature, positioning proprietary research tools as well as naming. He had both a strategic sense and a wonderful creative intuition that always pushed the clients thinking and our product to the limits. His bilingual and bi-cultural perspectives and insights were great value to the clients needs and our team. Always a pleasure to work with Patrick on projects and I continue to tap into his expertise today.

Peter S. Drummond Source: LinkedIn

Patrick is a consummate professional, totally committed to doing the best job he can, great fun to work with and has that rare commodity of a high degree of integrity and honesty. Plus, his work is always of a very high standard, thorough and incisive.
He has boundless energy and enthusiasm and endears himself to everyone he meets. On top of that, he is great at working collaboratively, and you can always rely on his sense of curiosity to go beyond the obvious and push the thinking further. His multi-cultural experience is an incredible asset that can be leveraged in the ever-changing marketing environments .
I would recommend Patrick to any team that requires insightful creative thinking, as well as rigor in execution. Patrick delivers the goods.

Jean-Luc Viard-Gaudin Source: LinkedIn

Member since February 2015