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Email Marketing: Design, Content and Strategies
Created 10 years ago in Sales & Marketing / Email Marketing
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Do your emails include all the key elements necessary to encourage clicks, sharing, and purchasing? Have you fallen into the trap of sending emails that are either ignored or trashed? Are you using the right tools to build and maintain your email list?
We'll go through everything, top to bottom. I request that you send me copies of your last 5 email campaigns so we can discuss what works and what doesn't. We'll also discuss the three main "templates" you should use, depending on the topic of the mailing.
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Pamela Hazelton
Florida
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- 25+ years experience in website usability, conversions, ecommerce, online marketing and social media marketing. - Has worked with several brands, including AHAVA, TRX, Retro Planet, Casabella and Carrie D. Mader. - Contributing Editor to Practical Ecommerce. - Speaker at small business and ecommerce conferences. - Has worked with more than 800 online stores and websites. Her company has provided modules and customizations to more than 5,000 ecommerce sites. - Author of more than a dozen ebooks on ecommerce and conversions, including 7 versions for the Miva Merchant shopping cart. Author of 7 print editions of Official Miva Merchant Guide.
Reviews (15)
I had a great call with Pamela who is definitely an expert in her field. She gave insightful advice as to my options and the possible resulting implications.
Source: Clarity Anthony Ibekwem Oct 5, 2022Great call! Tons of input. Already made some changes.
Source: Clarity Michael Pedersen Jun 26, 2017Pamela gave us some great ideas for our website and brought up some awesome points that our team had not considered about conversion optimization.
Source: Clarity Drew Frayre Feb 24, 2017Pamela is knowledgeable, friendly, and gave us helpful advice specifically targeted for our business. Highly recommended.
Source: Clarity Bill Ellmore Jan 21, 2016When I started an ecommerce enterprise on the internet, I needed help. I read Ms. Hazelton's book on Miva Merchant ecommerce software and thought, who better to contact than the person who literally wrote the book on Miva Merchant software. Within a short time she renovated our website with upgrades and many useful functions. She now hosts our website on her servers and maintains them for us. Pamela always a phone call away and by know it feels like calling a dear friend who is always understanding, caring, and overflowing with excellent ideas to solve any problem with our website. I highly recommend Ms. Pamela Hazelton.
Source: LinkedIn Steven Gurgevich, PhD Feb 26, 2015Pamela is a great person to work for...personable, fair, professional and fun. You can thank her for my website space!
Source: LinkedIn Ken Meyer Jr. Feb 26, 2015We are grateful to have the opportunity to work with some amazing and talented people who help us to realize our visions at aboutcurves.com.
Without Pamela Hazelton, there would be no website for you to visit. She is a brilliant web designer and we are so proud to call her our Webmistress.
In December 2006, I was basically thrown into managing our retroplanet.com website. Having no experience at all with our Miva system, Pamela patiently spent countless hours walking me through the system.
Without her knowledge, training and great direction, our site would have been pretty sad looking. Thanks to Pamela, we have a great site and we work together to continue to make it better. If you are looking for the best of the best in the business, Pamela is the one.
I had the good fortune to meet Pamela when I worked at MIVA. I wrote the company's documentation, while Pamela independently wrote the very helpful books that everyone actually uses. Pamela is tremendously knowledgeable in her professional field, and generously shares that knowledge through her writing, and at conferences. She is a pleasure to work with, and darned fine human being.
Source: LinkedIn Linda Eskin Feb 26, 2015I worked with Pamela for several years while at Miva. She always provided tremendous value to whatever we needed her help in, whether it was contributing an article to a newsletter, providing valuable feedback on products, or leading some of the most informative and popular educational sessions at our annual conference. Pamela is extremely knowledgeable and has a great passion for helping small business owners succeed. I can't recommend her enough!
Source: LinkedIn Jimmy Cooper Feb 26, 2015the startups.com platform
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