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Expertise
MenuHow to Talk About "Benefits" Not "Features" for Technical Products
Created 7 years ago in Sales & Marketing / Sales & Lead Generation
A lot of professionals that come from a technical background tend to over-emphasize "features" in their presentations and discussions. I can help you think about your product/service from a customer's point of view and rewrite your message/content/story to appeal to their emotional side by focusing on "benefits" instead.
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Reviews (3)
Nikhil was very pertinent proposing a gradual path of growth for my startup, in a way that enables more cashflow and less risk..
I definitely recommend talking to Nikhil for strategic decision making, investment strategies, business growth in general.. and I'm planing myself to reschedule a follow-up call very soon.
Nikhil was encouraging and supportive when listening to my pitch. Afterwards, he gave me actionable feedback, shared his experience about how Angel fundraising works in terms of equity, convertible notes and strategy. Then he let me in on exciting Angel deals he has been part of. I feel empowered to go out there and innovate.
Source: Clarity Eddy Yang Jan 15, 2019Nikhil gave us awesome feedback on how to condense our pitch into 15 seconds and our deck into 10 slides. His perspective is worth more to us than the average investor because investors either fund you or don't without explaining the reasons they turn you down. He has worked with hundreds of clients refining their pitchdeck for fundraising and knows which slides will raise skepticism and which ones will resonate with investors. Rehearse your pitch to him and he will make it better.
Source: Clarity Eddy Yang Oct 1, 2018the startups.com platform
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