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Clarity

Nick Osborn

NYC

Creative and analytical marketing professional, specializing in direct to consumer, performance marketing. Experience across various business models, including subscription products, premium content and e-commerce marketplaces. Over 10 years of experience developing acquisition and retention strategies across digital and traditional marketing channels.

Core Expertise:
- Subscription Products, Marketplaces
- Digital & Traditional Acquisition
- CRM, Retention & Engagement
- Marketing Automation (Hubspot, Braze)
- Conversion Rate Optimization (CRO, A/B Testing)
- Creative: Copy Writing, Short-form Video Production
- Data Analysis (web, app and database)
- Financial Forecasting/Reporting

$1.67/min

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Digital Marketing Digital Strategy Facebook Advertising Google AdWords Mobile Apps Marketing Automation Business Strategy Google Analytics Search Engine Optimization (SEO) Data Analysis

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Search Engine Optimization (SEO)

I have 10+ years in SEO and ASO (app store optimization) experience across premium content (subscription) and ecommerce business models. I will provide a full audit analysis, prioritize enhancements, and assist in overall execution of recommendations.

Marketing Automation: Lead Gen + Retention

Need help setting up your marketing automation strategy? I can work across any email service provider (ESP) to help you build out your marketing automation (MA) program across lead gen, welcome series', abandon cart and much more. Not only will I help you develop the optimal strategy, I'll assist in execution as well.

Conversion Rate Optimization (CRO)

I have 10+ years experience in optimizing conversion funnels across app and web based products, from subscription to ecom. Identifying A/B testing opportunities, plus general funnel friction across devices and browser types. Incrementally increasing your site CVR well have a significant impact to your bottom-line, and assist in making other marketing efforts more efficient. Do you see a higher CVR for iOS than Android? or visa-versa? Are you seeing a high add to cart (ATC) rate, but low checkout rate post ATC? Checkout functionality will behave differently across all devices, so it's important to have a macro and micro level view into you conversion funnel.

I will help identify friction, testing opportunities and assist in overall execution of funnel enhancements or A/B testing.

Forecasting for Funding

Having been a part of fundraising rounds for a few different startups ($20M+ in funding raised), I have a core understanding of what is needed to build out a robust forecasting model needed to get the funding you desire. Building an all-encompassing P+L with various assumptions and levers that drive the growth needed can be a daunting task; but understanding all of the levers, and acknowledging them within your financial model will lead to a higher chance of funding.

Whether you're product is subscription or ecommerce, I can help you build out your 3 year projection model utilizing various levers, including: CAC (cost to acquire customer), ROAS, Repeat Purchase Rates, LTV (Lifetime Value), CVR, Retention/Attrition, COGS, Fixed/Variable Costs, and much, much more.

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Member since July 2018