Global Head of Social Media @SapientNitro, Digital Marketing & Technology guru. 17+ years of strategy, execution and leadership for 100+ top brands, working for top companies including IBM, Microsoft & Razorfish.
It has been an absolute pleasure to work closely with Nathaniel Perez within the social media practice at SapientNitro. There are so many reasons. First, Nathanial brings a fresh perspective to his engagements that surprises and delights our clients. He is a never-ending source of out-of-the-box thinking. He challenges us to think differently. This differentiates our practice and drives our clients to build best-in-class social strategy. Second, Nathanial is insights-driven. He values input from social listening, as well as a range of primary and secondary sources, to turn findings into actionable insights. When combined with creative inspiration and ideation, his planning goes a long way in driving dollars in execution. Finally, Nathanial is a thought leader. With numerous conference presentations and publications on a range of social and emerging technology topics, our industry is listening and eager to hear more from him. Always focused on the future of emerging technology, we can count on Nathanial to keep us at the forefront. It is for these reasons and many more that I highly recommend Nathanial Perez. He is a true thinker in social media and has made a great contribution to the social media practice at SapientNitro.
The world of social media is filled with wannabes and self-proclaimed experts with little actual client and business experience. Nathaniel stands out in that world. Nathaniel's understanding of the social space seems to be the result of his extensive client experience and his passion for technology and people. But what makes him truly stand out is his ability to continuously re-define the limits of what can be done in this field while never losing sight of the consumers and the business needs of his clients. And the fact that he’s a genuinely nice guy and fun to work with doesn’t hurt either.
Nathaniel was a co-chair of the social media council at the ARF. His native understanding about the social media space and his ability to communicate at ARF council meetings of 50-100 to those more comfortable with traditional media was quite impressive.
Nathaniel is an entrepreneur-technologist, meaning he always looks for ways technology can spark a business or improve it. Whether putting together an enterprise-class system architecture or a small pilot of cutting edge technology, Nathaniel brings the same rigor, thoughtfulness and leadership to the mix. As both a doer and a manager, Nathaniel's deep experience and work style encourages team collaboration for the most comprehensive and cohesive vision, and the greatest benefit.
Nathaniel is unique technical and business thinker, who really understands the digital marketing space. His deep knowledge around marketing, social and emerging technologies and a solid background in key web software solutions such as commerce and content management make him stand out. This mix of strong technical expertise combined with strong strategic and business insights and creative thinking enables him to come up with realizable solutions that have real business impact.
