I am a pharmacist, entrepreneur, and cosmetics business consultant with a passion for green beauty and sustainable innovation. As the co-founder of three successful cosmetics brands in Egypt, I bring extensive experience in brand creation, product development, and market expansion. Currently, I serve as the General Manager of Therapy Botanical, a natural cosmetics brand committed to eco-conscious, plant-based solutions, and as Managing Partner at Elle Salons, where I integrate strategy and operations in the beauty and personal care sector. With a strong belief in environmentally responsible business, I am a dedicated go-green enthusiast who advocates for clean and sustainable practices in the cosmetics industry. In addition, I have strengthened my expertise in branding and customer engagement by studying Digital Marketing at the American University in Cairo (AUC). My mission is to help beauty and cosmetics businesses build authentic brands, embrace sustainability, and achieve long-term growth in an increasingly competitive market.
