Works as an independent consultant or as part of a consultancy firm to provide marketing expertise to clients
Researches industries, markets, demographics, trends, sales results, and other data related to the client's products or services
Analyses details of competitor offerings, including specifications, market share, pricing, and promotional materials
Creates detailed reports with research findings and analysis to inform marketing strategies
Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies
Recommends specific marketing approaches and spending budgets to achieve the client's desired sales goals
Helps come up with new product and service offerings to increase shares in new or existing markets
Assists marketing managers and directors in coming up with focused branding, positioning, and marketing tools for each product or service
Works within the client's budget to produce effective promotional materials and advertising opportunities
Tracks sales and feedback and adjusts marketing strategies as necessary
Establishes marketing tracking methods to help each client evaluate performance over time