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Dividing Start-Up Equity
Created 12 years ago in Funding / Bootstrapping

Mistakes in equity allocation can be one of the most devastating mistakes founders can make. I can teach you exactly how to avoid the most common mistakes and create a perfectly fair equity split in your startup company.
I'm the inventor of the Slicing Pie model for equity splits. Used by startups all over the world, Slicing Pie always produces a fair split no matter what changes over time.
Most calls take around 30 minutes.
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Mike Moyer
Greater Chicago Area
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Start-up Equity: One of the most popular Clarity.fm experts with well over 1,700 calls and hundreds of 5-star reviews! I can help you determine exactly how much equity each person in your start up deserves. Inventor of the Grunt Fund, author of Slicing Pie, multiple start-ups, angel investor, teaches entrepreneurship at Northwestern University and the University of Chicago Most calls take under 30 minutes. Calls rarely go more than an hour. I work fast!
Reviews (383)
Mike was helpful, responsive, insightful, and essential during a challenging period.
Source: Clarity Cameron Gray Feb 14, 2025It's not Mike's fault. If I could have attached a sample file before our call, he could have emailed that he couldn't do the job, and the contact wouldn't have cost me any money.
Source: Clarity Noel Frankel Feb 3, 2025Great advice as always!
Source: Clarity Nour Chaaban Jan 29, 2025I had a great call with Mike. He really helped by bringing clarity to my thinking, and gave me very good suggestions on how to find a fair solution for my team. Highly recommended.
Source: Clarity Declan Monaghan Jan 17, 2025Very knowledgable and down to earth. Clearly spoken and on task. Able to listen and provide clear logical feedback.
Source: Clarity John Dalton Oct 24, 2024DO NOT start a company without calling Mike! I promise you this call is cheaper than giving away unfair equity. Stop reading this review and book your call with Mike.
Source: Clarity Joel Henry Sep 19, 2024Probably my 5th consultation with Mike. Always get the answers I need, often gamechangers. Thanks Mike!
Source: Clarity Michael Norwood Sep 6, 2024I spent a few minutes with Mike to confirm that I really understood how to be fair to my team and myself in this process. Mike listened intently, asked insightful clarifying questions, provided advice that left me feeling confident in the direction we need to go as a team, and offered additional resources and tips that went over and above what I asked for. Well worth the time!
Source: Clarity Dennis Augustine Jul 5, 2024Mike was extremely helpful and valuable in our conversation.
Source: Clarity Matt Chandler Jul 2, 2024Mike is very knowledgeable and knows how to bring and identify great value to startups.
I look forward for second significant power call!
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