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Clarity

Mike Krass

San Francisco, CA

Sold niche job blog 18 months from creation at age 22. Currently CEO of MKG Media Group, marketing agency with double-digit revenue growth every single year. Part-time guest speaker at Washington State University's esteemed Edward R. Murrow School of Communication.

$16.67/min

5 Calls

11 Reviews

29 minutes
Avg. call

Sales & Marketing Revenue & Profit Growth

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Search Engine Marketing

Helped companies large & small grow their search engine traffic and revenue for the past 5 years.

Growth Strategy 101

Ask me questions specific to your business that help you identify and scale major growth opportunities across your organization. Key areas of focus include marketing, sales and product.

Answers 1
Reviews 11

Answers

Mike Krass answered

How do you make the inhouse vs outsource decision for SEO?

Out of the gate, I'd recommend performing a simple cost benefit analysis.

1) Figure out what roles you would need to hire (FTE/part time pay roll)
2) Understand the lifecycle of these roles - is it ongoing work? Set up work and out the door?
3) How bought in is our organization on SEM/SEO?
4) What life stage is our a) company, and b) marketing, at?

Ask yourself those Q's.

A few final follow on comments.

> Once you calculate your costs from a FTE/part timer standpoint, you'll be able to take that and compare it against external consultants/agencies.
> If you are an early stage company, hire a single part-time consultant early. Avoid taking on FTE/expensive agency overhead.
> Think about how much of a specialist you need. Do you need technical (e.g. front-end programming) capabilities? Or is it more of a generic "let's throw Yoast SEO plugin up, write/promote a ton of content and call it a day" type need?
> Question external consultants and agencies mercilessly. Have them do live demo's to walk through their proprietary algorithms, tools, etc.
> Firing external consultants/agencies is way easier than parting with FTE head counts (see point #2 again)

Best of luck!

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Reviews

Mike was very polite and quick to respond with useful suggestions. Would recommend.

Deborah Regen Source: Clarity

Mike clearly knows his craft because he can distill to high-level overviews and then dive down when needed - all whilst not 'losing' his audience. He's also willing to better understand an issue to offer an expert opinion.

Geoff Newman Source: Clarity

Solid solid dude. Blogging master.

Jevin Maltais P.Eng Source: Clarity

Our call with Mike was extremely useful in validating our business model. Mike provided us with a lot of context on how our revenue streams can be structured. Would love to talk to Mike again in a couple of months. Thanks Mike!

Adeel Khan Source: Clarity

Mike has an incredible drive and a confidence in his abilities of someone twice his age. He's easily one of the best people to ever work for me, and is now a respected peer and thought leader in the digital media space.

Justin Johnson Source: LinkedIn

MKG helped us constructed a content strategy, which consisted of everything from defining topics, cultivating writers, and optimizing posting schedules to seeding the content via paid and earned media. We were extremely happy with the increase in blog traffic. Mike and Kerry are responsive, easy to work with, and make their deadlines. I'd hire them again anytime.

Jon Kawa Source: LinkedIn

I've watched Mike start as an agency intern, integrate himself into digital media planning, and co-found his own shop. Mike is consummate at delivering measurable media results, data-driven marketing programs and keeping the interest of his clients as his primary concern.

Anthony Brown Source: LinkedIn

I had the pleasure of working with Mike on many of our analytics assignments. One of the things I appreciated the most about him was the fact that he always had deep insight into the data and analysis but never forgot the overall strategic goals.

A great example of this is when he help lead the initiative for a cross agency dashboard for one our biggest clients: Alaska Airlines. Bringing together data from all the agencies that Alaskas Airlines were working with helped us show the client true cross-channel insight into their business from offline to online.

On top of his great work, he is passionate, professional and truly dedicated to his clients. I hope to work with him again!

Samuel Kim Source: LinkedIn

I had the opportunity to work with Mike at the Daily Evergreen. From day one, he made his clients feel comfortable and confident in their advertising decisions with is down-to-earth and charismatic personality. Mike broke down walls and connected to clients on a level that others in the past could never do, this made him very successful at the Evergreen. I was always impressed with Mike’s knowledge on the advertising industry and therefore is my “go to guy” for industry advise, a good intellectual book, or current events in the advertising world. He is driven and dedicated to his work and I know he will be very successful in his future career.

Kayla Schafer Source: LinkedIn

Mike assisted with several PR-related new business and research projects, and took on every task with incredible enthusiasm and a genuine interest in learning as much as he could. At the same time, he's not the type to wait for someone to ask him to work on something; he consistently took initiative, coming up with great ideas during internal meetings and new ways of looking at old challenges. An A+ guy!

Connie Sung Moyle Source: LinkedIn

Mike was probably the most focused and motivated sales representative that I had the pleasure of working with at The Daily Evergreen. He remained organized and pro-active when managing his relations with our clients. When an issue would inevitably arise, I could trust Mike to alert me of the issue immediately and do whatever it took to find a practical solution for both The Daily Evergreen and the client. I am thrilled to see his continued success as one of the most entrepreneurial graduates in our class.

Elaina Seebald Source: LinkedIn

Member since November 2014