Your website might be "pretty", or modern, or well designed, but that doesn't make it effective. My experience, and expertise is in making websites efficient, and effective. I put a full description of things that I often do below, but if you're thinking of hiring me, you'd probably like to know a bit about me, so here goes: I've written for major blogs, as well as my own sites. I've built startup websites, and assisted with others. I've made many mistakes along the way, and I've learned, and I've gotten very good at finding weak areas in a site, or site-plan, and turning those areas into strengths.
I will look at your website with you, and point out areas that need improvement, and how to improve them. If necessary, I will sketch out the basics of what it should look like for you.
I will recommend the right tracking technologies for your website, and the right objectives and key results to be tracking, so you know you're tracking true success.
I will assist with strategic decisions, and advise on how to perform certain tasks, like speeding up websites, and optimizing for mobile users.