Fifteen-year hands-on experience in developing and implementing various online advertising and mobile marketing strategies: pay-per-click campaigns, organic search engine optimization, mobile advertisement, increasing landing pages conversion rates.
• Evaluation of a company’s current Internet marketing strategy, and Development of a Customized Plan for implementing tactical and strategic solutions
• Strategic Consulting, including Internet & Mobile marketing strategy development
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Pay Per Click Advertising (Handled Multi-Million Annual Budgets)
• Display Advertising
• Affiliate Marketing
• Email Marketing
• Mobile Marketing (Google, AdMob, Adfonic, BuzzCity, JumpTap, Mojiva)
• Local Search
• Social Media Optimization (SMO)
• Contextual Advertising
• Landing Pages Optimization / Increasing Landing Pages Conversion Rates.
I agree with all answers above. Kenneth Todd has a very good point about video marketing (especially if you are concerned about cost).
These are just some of the basics:
YouTube videos, as well as other videos, show up in Google’s listing. People regularly search within YouTube.
When creating a video you should consider your goal. For example is it for Relationship building? List building? Other…?
Video marketing should be based on the same keyword research as paid and organic search optimization. You might want to have a video for each keyword you want to rank. These could be a few minutes long (e.g. “how to” videos) or just 30 second introduction videos. Each video should have keyword based title and description and include a link to a specific page on your site. Videos also should be organized in Channels and playlists.
You might want to also upload your videos on other video sites (although you will need to make some changes in order to avoid duplicate content).
You are welcome to give me a call to discuss you marketing strategy in more details.
Our firm used Michael to streamline our online advertising efforts. With his help we obtained a wealth of business intelligence about the ROI of online advertising and that knowledge will help us to improve our strategy going forward.
Michael has proved to be an invaluable resource and will bring ROI to any company he is working with. He saved the company millions of dollars with his online expertise. He is amazing at creating additional revenue streams through developing campaigns in areas unknown through testing and detailed analysis. Anyone will always be extremely lucky to work with him.
Michael did a great job with my website. He advised me on choosing the appropriate name for my website and also helped me to write the content. He optimized the site so that it came up as one of the top results (1s page) in Google within one week. I am now getting a lot more customers for my small business through my website, while before I mainly had to rely on word of mouth. Michael was a pleasure to work with. He listened to what my goals were and took time to understand what it is that I wanted to do with my website.