Founding Partner @ Easy Property Listings & Real Estate Connected. also: geek, entrepreneur, marketer, startup fanboy, internet & social addict, former Real Estate Agent.
Merv’s insatiable thirst for knowledge and a burning desire to create a unique marketing weapon which would help real estate professional’s move with the times and jump on board the internet phenomena, lead to the development of the Real Estate Connected empire more than two years ago.
Merv’s background in the real estate industry combined with a love of technology lead him to trial and test most of the online marketing fads where he painstakingly weeded out the ones that offered all the bells and whistles, yet showed no results from the ones that genuinely delivered what they promised.
It was through this process that the formula behind Real Estate Connected was developed and sits in its current form today – as one of the best internet marketing agencies specialising in Real Estate.
This week I was a featured guest on Josh Cobb’s weekly Real Estate Pros podcast at Stepps where we talk about how real estate websites fail. We talk about the latest tools available to help take your website to another level and why your website should be the central point of all your marketing.
Mostly this is because we all tend to focus on the look and feel of a website and not what is most important to its success. Pretty pictures and flashy website elements will only take your real estate website so far. Even the best looking real estate websites fail to generate leads on a consistent basis and in the podcast we go through what is most important for your success online.
Unlike you and your staff, your website works 24/7 for 365 days in a year. Make it 366 days for leap years.
But do you know that while a website works 24/7, there’s no guarantee it will succeed in pulling in viewers and generating leads? Are you sure that your website is found by search engines and is successful in generating leads? If the answer is no, there’s something missing.
There are many variables that have to be factored into the website design process and we’re here to help. Here is a comprehensive list of real estate website design best practices that will help you build a user-friendly and robust site:
Remember your first listing appointment and how you asked your boss, “I got an appointment Mal, what do I do?”
And he’s like, “Here you go son, this is our pre list kit, just add your details and enter you price and sign here and drop it off before you go. We call this a pre-list kit”.
How exciting my first appraisal!
It’s funny I used to collect pre-list and listing kits from all the big name agents back when selling to see what they had inside.
Guess what, they are ALL the same. And 5 years later, nothing has changed.
You have heard it time and time again from listings you missed out on, you know the ones you called to find out why you lost and they say. “You were all good and we went with Jo because of….”
Need help setting up a real estate website using WordPress? In this video i’m going to walk you through the steps of creating a real estate website or property portal using Easy Property Listings for WordPress.
You may want to consider using Facebook Marketing and Google PPC (Pay Per Click) and the Google Display Network to create ads to display to your tarket market.
Here is Australia there is a big market for Executive Rentals which may just be your Corprate housing keyword.
You can define your ads to only display to people in your city. The way to work with this is to create a landing page so when a person clicks the ad they are sent to a specific page which lets them know of your specialised service of finding the best property and how you facilitate this for them.
On that landing page your goal would be to capture their email address and then you can send them the best properties to help them.
You can also regularly blog about renting strategies and the best place to find excellent rental property and become the place to go to find the best executive/corporte rentals.
Additionally with Facebook marketing ads you can target companies, brands and refine your target so your ads are displayed to the most relevant people looking for rentals like yours.