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Clarity

Melanie Deziel

Greater New York City Area

Branded Content/Native Advertising/Content Marketing | Writer, Consultant, Speaker, Adviser | Founder of The Overlap League native ad newsletter | Board of Native Ad Institute | Formerly: First Branded Content Editor @ NYTimes's T Brand Studio, Director of Creative Strategy @ Time Inc., Content Strategist @ HuffPost | Author of 2014 and 2015 OMMA-Award-Winning "Best Native Ad Executions" |

$5.00/min

27 Calls

12 Reviews

26 minutes
Avg. call

Content Creation Content Marketing Branding Content Strategy Content Writing Content Development Branded Content Native Advertising Branded Entertainment Branded Content Development

Call me to talk about

Content Brainstorm: What Content Topics Are Within Your Area of Authority?

How can you create content that appeals to an audience without being too product-focused? As an award-winning branded content author, strategist, consultant and speaker, I specialize in creating and optimizing quality content for brands. With degrees in journalism, I know what makes a good story. We'll talk through some actionable content topics, formats and ideas for your specific business, product or service.

Let's Explore the Native Ad Opportunities for Your Site/Blog/App

I've be recognized as the world's leading expert in native advertising—advertising that fits the form, function and context where it lives—which helps advertisers reach consumers in an authentic way, reduces disruption for your users, and creates a new revenue stream for you. If you're looking to reduce your dependency on disruptive display advertising, or just want to explore the native advertising possibilities on your site, blog, platform, mobile app or something else, let's set up a call to discuss what would be "native" to your environment, appealing to advertisers, and provide value to your users and readers.

I'll Provide You With a Detailed Overview of the Native Ad Industry

Native Advertising is a $30B industry, and still growing. Whether you're gearing up for a job interview, preparing for an interview or event, exploring native advertising at your company or something else, I'll provide you with a detailed overview of the industry, define some frequently used terms, name some key players, give an overview of process and strategy and/of answer your questions about native advertising/branded content/sponsored content.

Editorial Transition: Should I Write Branded Content, and What Should I Expect?

Journalists and editors often ask me what the transition was like from editorial writing into branded work. I can talk through the various opportunities available in branded work, the differences between editorial and branded processes, resources available for that transition, and help you decide if that transition is right for you.

Answers 0
Reviews 12

Answers

Reviews

Melanie always gives the best advice! And she's so easy to talk with. She just "gets it."

Jessica Newman Source: Clarity

Melanie was so helpful! In just one 1/2 hour, she reinvigorated my excitement about our company's content marketing strategy. She offered practical advice I can use ASAP, and she was friendly and encouraging.

Jessica Newman Source: Clarity

Incredibly savvy. Our call was full of immediately applicable recommendations. Thank you!

Kim Pomares Source: Clarity

Had a great call with Melanie and look forward to working with her.

Kess Eburu Source: Clarity

This review will be displayed on Melanie's profile

Danielle McMurray Source: Clarity

Melanie helped me brainstorm ideas for our startup newsletter. She's super knowledgeable about email marketing and gave me lots of exciting things to try. Would super recommend booking a call with her!

Nisha Garigarn Source: Clarity

She had answers to every question without hesitation, and really gave me a quick assessment and recommendations that I can put to use. Still plenty of room left for follow up, but enough info in 30 mins to get me to the next step.

Danielle McMurray Source: Clarity

Fantastic call with Melanie. She was super helpful and knowledgable!

Dave Lee Source: Clarity

Melanie was extremely helpful. She was very generous with her time reviewing materials ahead of our call and made sure I got what I needed out of our meeting

Christian Stiller Source: Clarity

I reached out to Melanie looking for insight and guidance on an upcoming native advertising campaign we were running. Not only is she super knowledgeable on the topic, she also has a wealth of insight into the entire space of branded content and is super forthcoming and generous with the information. If you're doing anything with branded content, be sure to speak to Melanie first.

Jad Hammoud Source: Clarity

My call with Melanie was only 30 minutes but in that time she kept on task and made sure all of my questions were answered. She provided me with a few new resources I was unaware of that could help me and my marketing team learn more about content marketing. Melanie was a great resource and I'll be requesting her help in the future.

Jenn Westad Source: Clarity

Member since January 2016