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Editorial Transition: Should I Write Branded Content, and What Should I Expect?
Created 9 years ago in Business / Getting Started

Journalists and editors often ask me what the transition was like from editorial writing into branded work. I can talk through the various opportunities available in branded work, the differences between editorial and branded processes, resources available for that transition, and help you decide if that transition is right for you.
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Melanie Deziel
Greater New York City Area
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Branded Content/Native Advertising/Content Marketing | Writer, Consultant, Speaker, Adviser | Founder of The Overlap League native ad newsletter | Board of Native Ad Institute | Formerly: First Branded Content Editor @ NYTimes's T Brand Studio, Director of Creative Strategy @ Time Inc., Content Strategist @ HuffPost | Author of 2014 and 2015 OMMA-Award-Winning "Best Native Ad Executions" |
Reviews (12)
Melanie always gives the best advice! And she's so easy to talk with. She just "gets it."
Source: Clarity Jessica Newman Mar 4, 2021Melanie was so helpful! In just one 1/2 hour, she reinvigorated my excitement about our company's content marketing strategy. She offered practical advice I can use ASAP, and she was friendly and encouraging.
Source: Clarity Jessica Newman Feb 10, 2021Incredibly savvy. Our call was full of immediately applicable recommendations. Thank you!
Source: Clarity Kim Pomares Apr 2, 2019Had a great call with Melanie and look forward to working with her.
Source: Clarity Kess Eburu Apr 2, 2019This review will be displayed on Melanie's profile
Source: Clarity Danielle McMurray Jun 4, 2018Melanie helped me brainstorm ideas for our startup newsletter. She's super knowledgeable about email marketing and gave me lots of exciting things to try. Would super recommend booking a call with her!
Source: Clarity Nisha Garigarn May 11, 2018She had answers to every question without hesitation, and really gave me a quick assessment and recommendations that I can put to use. Still plenty of room left for follow up, but enough info in 30 mins to get me to the next step.
Source: Clarity Danielle McMurray Mar 22, 2018Melanie was extremely helpful. She was very generous with her time reviewing materials ahead of our call and made sure I got what I needed out of our meeting
Source: Clarity Christian Stiller Jun 21, 2017I reached out to Melanie looking for insight and guidance on an upcoming native advertising campaign we were running. Not only is she super knowledgeable on the topic, she also has a wealth of insight into the entire space of branded content and is super forthcoming and generous with the information. If you're doing anything with branded content, be sure to speak to Melanie first.
Source: Clarity Jad Hammoud May 31, 2017the startups.com platform
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