Business Administration

Created 2 years ago in Sales & Marketing / Search Engine Optimization

Improving the quality and quantity of website traffic by increasing the visibility of a website or a web page in the search engine result pages (SERPs). SEO primarily targets unpaid traffic or organic search results, rather than direct traffic or paid traffic. Improve the website's ranking in the search engine results page by considering how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO can involve various strategies such as optimizing website content, improving website structure and design, and building backlinks from other websites.