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Matthew Davison Travel Marketing Consultant - SEO Geek

Cape Town

I started my career in a travel agency where I found my passion for marketing. Mainly in content, social media and SEO. After graduating, I moved to Thailand, taught English and worked on digital projects with a variety of people, helping them optimize their websites and streamline social media. Since then I've worked on some of South Africa's biggest brands, freelanced for some great agencies, grown some awesome companies and have been fortunate to be part of a startup that was supported by Google and Y Combinator. Today you will find me growing a travel digital marketing agency in Cape Town, South Africa and tinkering on websites. I'm addicted to growth - in myself, friends, teams, or websites - that's what gets me up in the morning. Want to work with…

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Digital Travel and Toursim Marketing Consultant

Matthew Davison • Cape Town
Created 6 years ago in Sales & Marketing / Search Engine Optimization

I've specialized in building online travel companies for the last 10 years, thus helping me believe I can help most people in the industry if they have a website and need more traffic generating strategies, especially pertaining to SEO. See more at www.traveltractions.com

Matthew Davison Cape Town

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Matthew Davison

Cape Town

I started my career in a travel agency where I found my passion for marketing. Mainly in content, social media and SEO.

After graduating, I moved to Thailand, taught English and worked on digital projects with a variety of people, helping them optimize their websites and streamline social media.

Since then I've worked on some of South Africa's biggest brands, freelanced for some great agencies, grown some awesome companies and have been fortunate to be part of a startup that was supported by Google and Y Combinator.

Today you will find me growing a travel digital marketing agency in Cape Town, South Africa and tinkering on websites.

I'm addicted to growth - in myself, friends, teams, or websites - that's what gets me up in the morning.

Want to work with me? Shoot me an email at matt@traveltractions.com

$3.33/min

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Growth Hacking Start-ups Digital Strategy Search Engine Optimization (SEO) Early-stage Startups Psychology Hotels Travel Writing

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Digital Travel and Toursim Marketing Consultant

I've specialized in building online travel companies for the last 10 years, thus helping me believe I can help most people in the industry if they have a website and need more traffic generating strategies, especially pertaining to SEO. See more at www.traveltractions.com

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Matthew Davison answered

What is the best growth hacking strategy for a travel website?

When it comes to growth hacking strategies for a travel website focused on flights and hotel bookings, there are several tactics you can employ to acquire and retain customers. Here are some effective strategies to consider:

Targeted Content Marketing: Create high-quality, informative, and engaging content related to travel, destinations, tips, and advice. Optimize your content for search engines to drive organic traffic. Use social media platforms to share your content and engage with your target audience.

Referral Program: Implement a referral program that incentivizes your existing customers to refer your website to their friends and family. Offer discounts, rewards, or exclusive benefits to both the referrer and the person they refer.

Personalization and Customization: Utilize data and customer insights to personalize the user experience. Tailor recommendations, offers, and suggestions based on individual preferences, browsing history, and previous bookings. This can help enhance customer satisfaction and encourage repeat bookings.

Email Marketing Campaigns: Build an email list and send targeted campaigns to engage with your audience. Offer exclusive deals, discounts, or personalized recommendations based on their travel preferences. Use captivating subject lines and compelling content to drive engagement and conversions.

Social Media Engagement: Leverage social media platforms to create a strong online presence. Share visually appealing content, travel inspiration, user-generated content, and customer testimonials. Encourage user engagement, respond to comments and messages promptly, and collaborate with influencers or travel bloggers to expand your reach.

Partnerships and Collaborations: Establish partnerships with complementary businesses or influencers in the travel industry. Collaborate on joint campaigns, cross-promote each other's services, or offer exclusive packages together. This can help you tap into new audiences and increase brand exposure.

User Reviews and Testimonials: Encourage customers to leave reviews and testimonials on your website or popular review platforms. Positive reviews build trust and credibility, while negative feedback allows you to address issues and improve your services. Display these reviews prominently to showcase your website's reliability and customer satisfaction.

Loyalty Programs and Exclusive Offers: Implement a loyalty program that rewards customers for repeat bookings. Offer exclusive deals, discounts, or perks to loyal customers. This encourages customer retention and increases the likelihood of them booking through your website again.

Remember, growth hacking is an iterative process. Continuously monitor and analyze your strategies, test different approaches, and optimize based on data and customer feedback. Adapt your tactics to the evolving trends and preferences of your target audience to ensure long-term growth and success.

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