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Matthew Capala

New York

Matthew Capala is the Founder and Managing Director at Alphametic, Internet entrepreneur, speaker, publisher of Search Decoder and Sumo Hacks, Adj Professor at NYU, and author of three books, including an award-winning international bestseller “SEO Like I’m 5.” He writes on The Next Web and Entrepreneur. His work and ideas have been featured on Chicago Tribune, Huffington Post, Mashable, Problogger, and Inc. Matthew enjoys surfing, reading historical fiction, and travel.

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SEO Conversion Optimization Personal Branding Web Analytics Digital Media Search Engine Optimization (SEO) SEM Content Strategy Blog Marketing Amazon Kindle

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Reviews 37

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Matthew Capala answered

Will a dash in a domain have a negative SEO impact?

In theory it will not, if you build amazing website that users love and search engines can index you will do well in SERP... but , in general, a dashed domain is inferior. Users will gravitate towards non-dashed domains - they trust them more, click more, etc. Search engine algorithm is a machine learning trying to reflect human thinking, so I never encourage my clients to buy dashed domain. While exact keyword domain have positive impact on SEO (for that one keyword), I would also encourage you to think of your domain choice as a branding vehicle that is memorable and stands out on the crowded web.

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Reviews

Matthew really is a one of a kind marketer with unparalleled passion and expertise in all things digital marketing. He's a jack of all trades as a speaker, instructor, writer, author, marketer and a partner.

I'd recommend him to any business as a go to source for unparalleled marketing expertise. He is a pleasure to work with and has an incredible understanding of the ever evolving marketing landscape.

Brian Honigman Source: LinkedIn

A strategic thinker and a tactical doer, Matthew Capala is a refreshing combination of intellect, enthusiasm and creativity. In a competitive era of digital marketing, he is wise beyond his years and is a results-driven contributor and collaborator. Matthew's knowledge and insights are a valuable resource for anyone who needs to develop an idea, a product, a market, or a brand.
-- Dan Dewine
CEO, Workshops2Go and
Dewine Marketing Resources

Dan Dewine Source: LinkedIn

Matthew is an exceptional professor and mentor. He motivates students and pushes them to see that search marketing doesn't necessarily operate in silos but is an integral part of Inbound Marketing. He also provides opportunities for personal career advancement by assigning projects that have forced us to deal with search in real-world-client situations; inviting industry leaders in for seminars and networking opportunities and encouraging students to guest blog on searchdecoder.com . Most importantly, he is an expert in his field and keeps abreast of the many changes that happen in digital marketing.

Keisha Stephen-Gittens Source: LinkedIn

Matthew stepped in at the last minute as the Keynote Speaker at our Annual How To Get Funding From A Shark II" event. The event hosts NYC Entrepreneurs and Investors every year and Matthew was superb - I could not have asked for a better keynote speaker. I rarely give recommendations, but Matthew is absolutely dynamic and I would absolutely encourage anyone looking for a Digital Marketing speaker to hire him before looking at anyone else!

Jeremy Andrews Source: LinkedIn

It is with pleasure that I write this testimonial endorsing Matthew Capala. His knowledge of Digital Marketing Strategies and Search Engines is tremendous and his style is engaging, entertaining and dynamic. Matt’s ability to connect with his audience is great.
Based on the nature of my job as Assistant Director of Professional
Programs and Corporate Learning Services at Baruch College, I am
always looking for instructors, professionals and speakers who can
successfully engage adult learners and working professionals. We
partner with professionals that must be able to connect with this
audience by providing pertinent, relevant information in crisp and
dynamic way. Matt has provided just that through his various
collaborations with our division and I would recommend him
without reservation to my associates and colleagues.

Evangelina Ocasio Source: LinkedIn

I worked with Matthew for several months, he was one of the members of the AP Images team. Matthew had an excellent grasp of the image marketplace. He knew how to match those market needs to the products and services offered offered by AP Images. Matthew was a valuable member of the team and contributed to its' overall success. I would have no problem recommending and endorsing Matthew for a sales, marketing or product development role.

Ian Cameron Source: LinkedIn

Matt Capala is the expert on search and social with a past client list that runs the gamut of elite Fortune 500 companies. His strategic thought leadership and management skills increases ROI; while he develops and has grown multiple teams under his guidance. Matt and I have worked together at Mindshare and Zeta Interactive, and I wouldn't hesitate to recommend Matt for any digital marketing project, as he always delivers results.

James Cooley Source: LinkedIn

Matthew always gave 110% to his clients and always ensured that his digital strategies for his clients were executed with full attention to detail. I was amazed by how quickly Matthew was able to adapt to the ever-dynamic nature of SEM and adjust any initial strategies with effective plans for impactful ongoing optimizations that delivered profitability.

Krista Brady Source: LinkedIn

I worked closely with Matthew while at GroupM and it was a pleasure to have such a strong teammate by my side to overcome the numerous business challenges we faced. Matthew is an extremely well-rounded search marketer and I look forward to seeing more of what Matthew will do.

Matthew Eschert Source: LinkedIn

I worked alongside Matt in a growing search group at Mediacom. Even as a Specialist, Matt's passion and intuition for digital media was evident. He learned the account quickly and immediately began to instill forward thinking strategy and insight into every discussion and task.

Janea Schaeffer Source: LinkedIn

This is an endorsement of Matthew Capala as a public speaker /presenter. In just the past month, I have seen Matt’s capabilities twice – the first as a panel moderator and the second as a speaker to a group of MBA students.

The panel Matt moderated was for the NYC branch of the International Association of Business Communications. He did an excellent job opening the event with a short but thoughtful presentation on the future of digital marketing, for nearly 100 attendees. Matt then deftly facilitated the panelist discussion – introductions, follow-up questions, and transitions to “next” topics were flawless.

Matt spoke to my class of MBA students on the topic of “integrated digital marketing.” His introduction drew them in, and his main presentation engendered many thoughtful questions from the students.

In summary, I endorse Matthew Capala as a guest speaker/presenter/moderator based on his professional and engaging manner, as well as excellent content.

Kevin Horne Source: LinkedIn

Member since June 2014