Results-oriented, bottomline fundraising communications professional. Responsible for fundraising-related communications including direct mail appeals, grant proposals, and benefactor appeals. Experienced with social media, including the development and deployment of the organization's subscription-based app.
Lead the efforts in the following organizational fundraising milestones:
A five-fold increase in the annual fund over a nine year period.
Developed and executed an annual development plan that included direct mail appeals, grant proposals, electronic monthly giving expansion, and planned giving.
Introduced the use of social media and an app to the development process.
Partnered with the nationally ranked Mays Business School of Texas A&M University for an organizational service marketing audit, and implemented the findings.
Developed and implemented a publicity strategy that allowed the organization to grow in financial support, outreach, and services.