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Clarity

Mark Smiciklas

Vancouver, Canada Area

Mark Smiciklas is a Digital Strategist and author recognized for his practical, no-nonsense approach. As an established digital marketing and social media practitioner he has worked with a variety of organizations, including Vancouver International Airport, Quiksilver, Urban Barn and more.

$2.92/min

2 Calls

12 Reviews

37 minutes
Avg. call

Marketing Infographics Digital Marketing Social Media Content Marketing Website Development Visual Thinking

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Digital Marketing/Social Media Strategy & Tactics

I've helped individuals, small businesses and large organizations use digital marketing and social media to help achieve their business objectives.

Skills include: digital audits; developing practical strategies; setting up digital channels; hands-on tactical implementation; PPC advertising; and teaching/training.

I'm an established digital practitioner that has used the dynamics of Web 2.0 to build my own personal brand as well as a successful consulting practice.

http://www.intersectionconsulting.com

Website Analysis & Project Management

I can help you understand how your website fits into the digital and content marketing puzzle.

I am not a programmer but have solid experience with Wordpress and have helped develop, launch, and manage a number of client websites and blogs.

Skills include: information architecture; writing for the web; SEO (intermediate); content development; and Google Analytics.

http://www.intersectionconsulting.com/website-project-management/

Infographics

I am the author of Power of Infographics (published by Que).

I'm not a trained designer but have extensive experience and understanding in the development and implementation of infographics as a content marketing tool.

I have created over 100 infographics (http://www.flickr.com/photos/intersectionconsulting/sets/72157614274686504/) that have been instrumental in building my brand and helping clients communicate ideas and connect with their audiences.

http://www.amazon.com/The-Power-Infographics-Communicate-Audiences/dp/0789749491/ref=sr_1_1?ie=UTF8&qid=1365305560&sr=8-1&keywords=power+of+infographics

Answers 2
Reviews 12

Answers

Mark Smiciklas answered

What are your recommended touch points for a successful drip campaign for an analytics SaaS provider in the unified communication industry?

Your touch points will depend on your target customer.

A good starting point would be to analyze your different audiences and developing a buyer profile for each. One of the components of each profile would be the channels they use to gather information (the digital places they hang out).

From there, you will need to develop a content plan for each channel, then create and publishing relevant content that meets the information needs of each audience.

Possible touch points would be email (permission based), social media, direct mail, online/offline ads, etc.

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Digital Marketing

Mark Smiciklas answered

Do you know any good and cost effective infographic designers?

Hi there, I think I may be able to help.

I've been designing infographics for organizations, publishers, and for my own company's content marketing for about three years. I just launched a site aimed at offering affordable infographic design that might interest you: http://www.thepowerofinfographics.com/

The site shares some infographic ideas, includes a small portfolio, and has some information about my book, The Power of Infographics.

If you're interested in chatting about your infographic objectives or have any questions at all, please feel free to contact me at your convenience.

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Infographics

Marketing

Inbound Marketing

Reviews

Mark shared great insight and actionable advice on lead nurturing and email marketing. Much appreciated!

Eliot Burdett Source: Clarity

Provided all the value and did not hold back information "for further research". Great value !

Bhavesh Shah Source: Clarity

I've had the pleasure of working closely with Mark on a number of client accounts over the past six months. His expertise as a digital strategist is complemented by his ability to take complex concepts and break them down into easily understandable ideas. Although he's great at looking at the big picture and developing strategic plans, he's also very organized and skilled at creating clear, comprehensive working documents to guide implementation. Most importantly, Mark has a positive and professional attitude, making him a pleasure to work with and a trusted adviser whom I'm proud to introduce to clients.

Erin Gawne Source: LinkedIn

Mark Smiciklas gets social media and its importance to the ENTIRE company, not just marketing. Whether it's blogging, info-graphic creation, speaking and presentations, or consulting, Mark brings clear-headed, thoughtful, spot-on ideas about the social Web and its societal impacts. Find a way to work with him somehow. You'll be glad you did.

Jay Baer Source: LinkedIn

Mark has been a contributing author for my industry blog Social Media Explorer since the fall of 2010. His visualizations and creativity alone are a phenomenal addition to the thought leadership and idea-starting content we produce, but Mark adds a seasoned layer of strategy, business and experience on top of that. He's one of the few people I know who mixes such a high level of creativity with an expert level of strategic thinking in the marketing world, let alone the social media marketing world. He's an invaluable member of our team.

Jason Falls Source: LinkedIn

As a guest expert, Mark Smiciklas shared his knowledge with the BOSS Entrepreneurs at Capilano University. He fielded a breadth of questions and provided practical, valuable and thorough responses.

Mark knows what he's talking about and is a rare commodity in that he has both deep experience and the ability to share it with others.

Patricia Lambert, Project Manager, BOSS Self-employment Entrepreneurship Program, Capilano University

Patricia Lambert Source: LinkedIn

In a world now filled with "social media consultants" it's a pleasure to meet someone like Mark who understands the difference between strategy and execution.

George Weetman Source: LinkedIn

I recently hired Mark to help us flesh out our post-catalog strategy and his insights into digital marketing have really helped us focus on what will provide the best bang for our bucks.
Mark is able to develop a high level strategy while constantly offering the most up to date tactics. He interacted very well with the web team and was seen as a very reliable partner by all involved.
I highly recommend Mark who brings intense knowledge of the digital marketing world at a reasonable price.

nathalie baudoin Source: LinkedIn

Mark has done amazing work in setting up our company's digital media strategy. The creativity and vision he brought was outstanding. He has provided our marketing team with a solid strategic plan and has interacted with them very well. Mark is someone that takes his profession very seriously, but definitely knows how to have fun as well. That quality has made our working relationship very enjoyable.

Rick Bohonis Source: LinkedIn

Mark designed and delivered a very effective session to my 4th year eMarketing students at the Sauder School of Business at UBC. I get a lot of offers from experts to speak to my students. However, subject expertise alone is not sufficient to add value to the learning experience in the classroom. I chose to work with Mark because he understood the communication and learning process, and he was willing to collaborate on design a session that was both customized to the audience need and involved interactive engagement activities. The session was great and I am happy to recommend Mark for similar activities in education or industry training.

Paul Cubbon Source: LinkedIn

We hired Mark to help us to integrate socila media into our overall sales and marketing stratgey. Mark is a marketing expert with a superb level of knowldege about effective strategies that involve new social media web technologies. I liked his casual but yet very focussed and smart approach to capture or needs and guide us to a cost effective solution that we with his help immediately implemented. I can highly recommend Mark for a no-nonsense, highly effective and useful social media strategy that makes a measurable difference.

Joerg Germann, P.Eng. Source: LinkedIn

Member since April 2013