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Expertise
MenuBlogging for Business
Created 12 years ago in Sales & Marketing / Inbound Marketing
How to create a corporate blog that engages and informs employees and the media.
It is extremely challenging to create a company blog that interests and entertains, while it also informs and delivers a corporate message. Who will blog? Who has the time? How much will it cost to run? But building and maintaining a stellar corporate blog can be done.
Marcus Nelson, director of social media at salesforce.com, will reveal the secrets of writing different and engaging content for your company blog.
In this session, you'll learn how to:
• Master the don'ts and do's of corporate blogging
• Create a team of enthusiastic bloggers
• Make your corporate blog more social
• Generate fun and creative content
• Master pro tips: Post length, keywords, media, etc.
• Keep it interesting: Do NOT over-market your company
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Marcus Nelson
Huntington Beach, CA
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Cofounded 3 kids, Addvocate, UserVoice, TaskPick, Superstarch. Former Director of Social Media @ Salesforce.com Enterprise software, product marketing, positioning & messaging, designer, and mentor. Advisor for VidIQ, TwitSpark, SalesLoft, Teens in Tech Labs, Jisst, Sponge, Flowtown
Reviews (36)
marcus is such a studmuffin.. love this guy
Source: Clarity mark goldstein Feb 7, 2015Very good feedback, just what we needed. Thank you Marcus.
Source: Clarity Matej Persolja Oct 24, 2014Marcus is brilliant, honest, experienced, and super helpful. The call with him was awesome. He understood the product and the issues that we are facing in seconds. He gave me very excellent advice.
After having started over ten companies he is someone who "just gets it"! He is very willing to share his wealth of knowledge with others. Kudos to people like him who help others out of the goodness of their heart. Don't hesitate to call him if you want advice related to your/a startup.
Source: Clarity Mala Ag Oct 7, 2014A quick 15 minute call, but Marcus was very helpful, sharing his insight into what works when it comes to engaging and empowering employees for Addvocate and others, as well as tools to use for fostering and managing relationships with internal teams and clients. If I have questions down the line, I would certainly be in touch with him for additional advice and perspective.
Source: Clarity Emily Eisenhart Nov 22, 2013Marcus is a very experienced and knowledgeable person. He has some great insight for building a product that meets the needs of your audience. Great advice on the whole startup process. I really enjoyed bouncing my ideas off him.
Source: Clarity Tom Maiaroto Mar 28, 2013I worked with Marcus for 2+ years while at salesforce - he is an absolute expert on all things social media related. His innovative, cutting edge approach on how companies, big and small, should run their social media efforts will be instrumental as he makes his next move as CEO. He is someone that I will watch as this space continues to evolve in the years to come.
Source: LinkedIn private private Jan 17, 2013I have worked with Marcus for the better part of a decade, on dozens of projects. His work, and his leadership in the area of marketing and design is clearly proactive, clearly progressive, and clearly unique.
Along with his work, the presence of Marcus is reflected in his family, and his faith in both the world and his fellow man.
He is a brave, creative, risk taking, networker. His work is a tremendous asset to anyone he is involved with, including myself.
Source: LinkedIn Dino Corvino Jan 17, 2013Marcus has a unique global vision about design, web development and business, which provides a unique breadth and depth of understanding and knowledge to clients and colleagues alike. And if that weren't enough, Marcus is a fun, friendly, professional guy you just love working with.
Source: LinkedIn Mike Rohde Jan 17, 2013Marcus has a great eye for design and has a good sense of what a client wants and how to give it to them.
Source: LinkedIn Dean Bairaktaris Jan 17, 2013the startups.com platform
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