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Clarity

Marcos Ametller

Budapest

Founder of Insitus Online Advertising Agency, doing international PPC advertising since 2010. I'm Top Contributor of the spanish Adwords Forum since 2013 and speak fluently 3 languages. Certified in Search, Display, Video and Bing Ads.
Of course, I've managed big budgets. But truly, that doesn't make a PPC specialist a good one! it is actually a scarcity of resources what makes a project much more challenging and I've had a lot of everything. Education, Tourism, Retail, Pharmaceutics, Finance, among others. I've managed campaigns in almost every European language, targeted to almost anywhere.

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International PPC Search Engine Advertising

Looking for an approach beyond the strictly technical? When it comes to exporting your goods or services, you better get a strategic approach and someone with expertise. I've ran campaigns in almost every European language and every main market. I'm Top contributor of the Spanish Adwords community, certified in Advanced Search, Display, Video and founder of my own online advertising agency.

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Reviews 4

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Marcos Ametller answered

What is a common AdWords bid you'd set for long-tail keywords, knowing that you'll probably have to wait a long time before you get any impressions?

Hi, it is a rare case, when "active" keywords don't give a single impression for a long time. It is well known in the Adwords platform that most of such keywords are considered "low search volume" and are simply switched off, that is, they don't even participate in the auctions.
So, before the first impression the bid should be some average of what your campaign or adgroup bid is, once you get the first impressions you will get a sense of either under or over bidding by checking the position. Before that first impression, it truly isn't very critical the bid you assign as long as it is in line with the rest of your group/campaign/account.

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Google AdWords

Google Adwords Professional

SEM

Marcos Ametller answered

I have a software company client who has a problem with brand hijackers in Google Adwords. How can they take them on and drive them out of business?

Hello,
maybe something not yet mentioned is to actually protect your brand by registering it (through your national registering agency, OHIM or WIPO, as examples).
You should know if your brand should be registered by calculating the profit driven by brand traffic vs registration costs.
Sure, advertisers will always be able to bid on your brand, but as you register it (first) and let Google know you want it to be restricted (second) you will succeed in having many advertisers using your brand in their ads, to have their ads disapproved.
They might then change the ads, but won't be able to mention your brand in their text ad anymore, hence become a worst Quality Score. With a worst QS it will be less profitable for them to keep bidding on your brand intensively.
I have successfully implemented brand defence strategies for my customers, increasing profitability on both paid and organic channels.

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Google AdWords

Google Adwords Professional

Marcos Ametller answered

Is it best to hire an Adwords expert or attempt to DIY?

Hello,
there is no universal right answer to that question.
But if I was in your place, I would figure out a formula for your own TIME.
At the beginning, when everything is undone in your startup, you have to take care of as many things as possible yourself.
Then, there's that point when you realize that certain things become much more positively impacted when you do them yourself, and others much less.
Adwords is such an universal tool, it fits the requirements of almost any company. But therefore it also became a very complex tool, as its been said already.
That doesn't mean that you can't try DIY. All the knowledge, information and even free seminars are there. You can start Adwords on a small test scale, trying to absorb as much knowledge as possible and risking little.
Therefore, I disagree this question is answered by means of CPA, as much as it can be answered by means of TIME.
Back to my first argument, if you find yourself providing VALUE to your company on things that are high impact for your efforts, you will sooner or later realize that an Adwords specialist is going to save you time and of course, do a better and more specialized work as yourself.
So, SOLUTION: it depends on your TIME and how valuable (or impacting) it is vs the cost of having this outsourced.
Still, if the outcome is that is better for you to DIY for some time, I encourage you to ask questions, for example in the Adwords forums, or calling a specialist for more strategic or complex matters within Adwords, hence save you TIME.
Hope that helped!

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SEO

bootstrapping

Reviews

Ever since we started working together back in 2012, Insitus (under Marcos’ leadership) has been a strategic partner for our Digital Marketing efforts. Very personable and customer oriented, Marcos not only worries about doing the work, but also making sure that we are happy and satisfied. He’s always open to hear our recommendations and opinions, and knows how to take them into account adding his own ingredient to the recipe. Not only had our Internet Marketing campaigns improved after working with Marcos and Insitus, but also we have better and clearer information about our campaigns, which has let us to make more educated decisions.

Joel Valdez Source: LinkedIn

He trabajado con Marcos como especialista en campañas de ppc para la empresa Lopesan Hotel Group más de un año. Un año cargado de duro trabajo, al iniciar desde cero las cuentas de la empresa, pero a su vez lleno de positivas recompensas. Gracias a su constancia, su profesionalidad, su estupendo trato, su disponibilidad absoluta, ha conseguido en este tiempo no sólo lograr los objetivos planteados, sino superarlos con creces. A todo ello sumarle y agradecerle su gran apoyo como consultor de marketing que me ha ayudado a crecer tanto personal como profesionalmente. Sin lugar a duda, una apuesta segura, si lo que buscas es profesionalidad, saber hacer y lo más importante, una bellísima persona.

Bettina Damai Sadigh Balay Source: LinkedIn

I worked for 2 ½ years with Marcos at Waytostay, where he was responsible for the optimisation of SEM. Marcos is very committed to his job and he always applies himself fully to any task, with a great eye for detail, and a sharp and curious mind. This great combination was quickly recognised in the company, enabling Marcos to move up to different, even more challenging roles - in the end making him responsible for the optimisations of all channels. He did a great job in this role. With his creativity and impressive product knowledge he managed to generate the maximum return of investment. Not forgetting to mention the fact that his was in the highly competitive travel market - including the leading worldwide players.
In addition, Marcos is easy-going and together with his positive attitude makes it a pleasure to work with him!

Rachid Harrassi Source: LinkedIn

I have been working with Marcos for almost 3 years now in his role as a PPC specialist. Marcos is one of the most motivated and dedicated persons I know. He has a deep knowledge of PPC marketing, can think out-of-the-box, has a strong work ethic and is passionate about success. He goes the extra mile in order to reach his goals. From July 2013 we have been working in an agency relationship and I can truly say that the way we work together has improved. I can recommend Marcos to everybody who is interested in his services.

Michael Salverda Source: LinkedIn

Member since May 2015