I see the attention here is a lot on the product but, in order to maximize the conversion rate you need 3 things:
- a good product
- a good marketing and engagment strategy
- a GREAT sales team and pricing policies.
I developed many products and built several sales teams and the relationships between who creates the product and who sells it (sales or marketing) is really important. If you wish, I can give you a piece of advice on the matter!